Google and other search engines like Yahoo and Bing have crawlers that collect information about the pages on your website, which helps them determine if your website contains the information the internet user is looking for.

Search Engines are looking for specific information, such as:

• Quality and Quantity of your content
• Website Page Speed
• Meta Title tags and meta descriptions
• Social Shares
• Backlinks and Internal links
• And many more

A quality SEO work strategy will ensure that your website is optimized to show on the 1st page of the search results for many relevant keywords (search terms).

It depends on your industry and the keywords that you select.
With a solid strategy, results can be seen in as little as three months, and as you continue to invest in your process, you’ll continue to see the effects for years to come.

Google Penalty means that your website will no longer be visible in search results, meaning that users will not be able to find you in a search result.

Penalties can happen to any website and could be prompted by efforts to improve your site’s overall ranking, but once it’s received, it’s not easy to remove a penalty, so be careful!

So, why would you receive a penalty?

Anything that gives Google’s crawlers an indication that you’ve tried to manipulate the search results — or that you’ve broken Google’s Quality Algo — can harm your rankings.

Originally Domain Authority developed by Moz, It is a score ranging from 1 to 100 that determines the website’s ability to rank in search results and is used by many SEO tools.
Factors such as root domains and inbound link profiles determine your domain authority score. The higher your number, the better.

Local SEO is the process of optimizing a business for location-specific search queries. Based on an IP address (desktop) and geolocation (mobile), Google uses the user's location to determine which results to rank in the top spots.
For example, the search engine would display only local businesses if you wanted to find a local Garage or dental clinic near you.

The short answer is YES. Blogging is valuable, but only if it’s done with a focus on improving the overall value of your website and with SEO ranking factors in mind.

• Keep your content more relevant.
• An opportunity for Internal linking.
• A blog connects potential customers to your business.
• Users spend more time on your website.
• You can target longtail and low-difficulty keywords.

The backlink are links one site to another and acts as a ranking signal for Google and other search engines.
When other website links to your content, that means they believe your content is significant, and if the website is seen as legitimate, then these backlinks can increase your visibility and ranking position in SERPs (Search Engine Results Pages).

As we know, Google has made serval changes to its algorithms over the years, but one ranking factor that remains consistent is the need for backlinks.
Backlinks are like a vote of assurance from another website that says, “We believe in this content and think it’s useful to our readers.”
The more backlinks you have, the higher you’ll rank on Google and other search engines like Yahoo and Bing.